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In Japan’s ancient capital, local makers and businesses are finding new ways to protect the planet while keeping their culture alive
For over a thousand years, Kyoto has been a city where people think long-term. Many local businesses have inherited their craft and spirit through generations. Yet these companies are not just preserving tradition—they are creating new value for the future. They act as social enterprises, balancing respect for culture with care for the environment and community.
Today, visitors can join these businesses in hands-on experiences that show how sustainability can be part of daily life. In collaboration with BEYOND2025, one of Japan’s largest social conferences, and the JTB Kyoto Branch, these programs offer a fresh way to explore Kyoto through the lens of social impact and local creativity.
CulturalKyoto sustainable tourismKyoto sightseeingexperiencetraditional culture
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Easier and more fun!
Of course, for those who like Japanese sake,For those who are new to sake,
For tourists who want to experience Japanese culture through sake,
We want you to experience excitement and surprise through sake.
We hope that this place will become a catalyst for expanding the circle of sake fans.Tasting eight different types of sake, find your favorite.
This is an experience facility where you can make your own one-of-a-kind sake by blending your favorite alcoholic drinks. What's more, the sake you make can be bottled in the sake brewing room in the building next door, and you can take it home on the same day, making this a one-of-a-kind sake experience facility.Now, you too can try your favorite sake.
Why not try making your own one-of-a-kind taste with your own hands?
*Drinking is strictly prohibited for those under the age of 20 and those who drive or cycle to the store.
▼For individual applications, please click here
Sake Blending Experience ~My Sake World Kyoto Kawaramachi Store~
▼For group enquiries, please contact us by email.
LINK KYOTO Secretariat (link_kyoto@jtb.com)
CulturalKyoto experienceKyoto sustainable tourismJapanese sake
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Tadasu Noh
- What Tadasu Noh Is
"Tadasu Noh" is performed in the dance hall of Shimogamo Shrine in Kyoto.
This is a special Noh performance held in the forest.As bonfires light up in the Tadasu Forest at dusk, the sounds of flutes and drums gently echo, and the audience experiences a moment when nature and performing arts blend together.
This event is a revival based on the "Tadasugawara Kanjin Sarugaku" that was held approximately 550 years ago.
It was performed again in 2015 on the occasion of the Shimonen Sengu (yearly rebuilding of the shrine) at Shimogamo Shrine, and has now become an established annual event held after the Aoi Festival.
The rustling of leaves, the chirping of birds, and even the crackling of firewood all become part of the stage, and the Noh performance itself progresses in harmony with nature.
Tadasu Noh is a festival that depicts the time when people and nature coexist, quietly evoking the image of "prayer" that lies at the origin of Noh.
And at its core is the unique worldview of this land, where forests and people live in harmony.
Next, we will take a closer look at the appeal of Tadasu-noh.
SustainableTadasu abilityCulturalKyoto sustainable tourismsustainable
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● We prioritize selecting accommodation facilities and adventure tourism companies that are working on or have received a certification related to sustainable tourism. We do not offer tours that may have adverse effects on nature, culture, or social environment.
● We work with guide interpreters and staff who are highly aware of SDGs. The main guide interpreters, tour conductors, and local staff undergo training in advance, making sure to know the important points on every tour destination such as sustainability principles of tourism in general, as well as etiquette when visiting special areas such as World Heritage sites, preservation districts, and national parks. A guide interpreter shares information on the natural environment, regional culture, and cultural heritage during the tour.
●We work on reducing the amount of tour-related pamphlets and paper consumption. We also use bio-based inks. When sending out pamphlets, we make sure to simplify the packaging.Sunrise Tour SDGs (English site)
https://jtbgmt.com/en/g-web/sdgs
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